Here is what we found in the baby wipe aisle today. A blue box of wipes, a pink box of wipes, and a purple box of wipes. The blue box of course featured a baby boy and the pink box featured a baby girl. Blatant gender stereotyping. Upon further inspection, it appears that the wipes are virtually the SAME wipes, just packaged differently based on gender.
I have included for you a table that catalogs the details of the wipes by gender-marketed box:
|Blue Box of Baby Wipes||Pink Box of Baby Wipes|
|natural aloe and Vitamin E||X||X|
|cushiony texture for superior cleaning||X||X|
|boy baby on the box||X|
|girl baby on the box holding a flower||X|
Perhaps I harbor a mild bias because my children are boys. What most concerns me is what all children will take away from this. Boys are rough and tumble; girls are dainty. Boys like blue and not pink; girls like pink and would never wear blue. Girls like flowers; boys do not. Beyond what kids will see, what characteristics will the adults in their lives put upon them simply because their world is stereotyped from day one?
I hope you take note of gender stereotypes in your world and do what you can to challenge them.
P.S. - If you are curious about the purple box of wipes, it's the same as the unscented boy box only labelled "sensitive," "majorly mild," and "ideal for newborns." And I would argue that purple is not a known gender neutral color. I would guess that most people associate purple with girls and thus, thanks again to Target, might now associate sensitivity and mild tempers only with girls.